An optimisation of VDB’s logistics service is now complete, and the company is currently looking to increase the ‘production capacity’ of its warehouse even further Success as a tyre wholesaler, says Cyril Versteeg, depends upon a company’s ability to deliver added value. When Tyres & Accessories recently met with Versteeg, commercial manager at Netherlands-based wholesaler Van den Ban, he reflected on the evolution of this principle over the years. While added value has always lain at the heart of the wholesale business model, the market has driven Van den Ban and other wholesalers to embrace entirely new demands. More than ever, wholesalers not only need to offer a complete and, where possible, exclusive range of products – they must also guarantee fast and accurate deliveries.
Category: Company News