The Bridgestone name may be absent, but V-Tread retreads are manufactured for the tyre maker by Rösler Tyre Innovators
Although not all the big names in the OTR tyre sector were present this year at Bauma, Bridgestone said it was “only natural” for it as a major supplier to be there. The Japanese manufacturer’s tyre activities were represented at the construction and mining segments trade fair by a new crane tyre range, new sizes and original equipment fitments, and Bridgestone also placed a particular focus upon its ‘Total Tyre Care’ concept. This now includes a recently-commenced partnership with German retreading specialist, Rösler Tyre Innovators.
Under the offtake agreement, Rösler is producing retreaded earthmover tyres for Bridgestone under the V-Tread brand name. The first product introduced as part of this agreement is the V-Tread BMT, which corresponds with the Bridgestone VMT new tyre and is available through Bridgestone’s distribution channels in three 25-inch sizes. The V-Tread BMT is solely retreaded using the highest-quality Bridgestone casings.
Matthias Engelhardt, senior manager for the EM tyre business in Bridgestone’s ‘DACH’ market area, explains that the introduction of V-Tread came in response to customer demand for more than one life from their tyres and Bridgestone’s wish to have its tyres given a second life at an approved level of quality. Yet in spite of the tyre maker’s involvement in the V-Tread partnership, the Bridgestone name doesn’t appear on the sidewall of these tyres. “The Bridgestone brand is for new tyres,” comments Engelhardt.
Category: Product News