Maxam Tire International has appointed Liverpool-based Kirkby Tyres as UK & Ireland OTR distributor with immediate effect.
According to the company, the appointment is an indirect consequence of a wide-ranging Maxam strategic review – which also resulted in the relocation of its global headquarters to Birmingham and the appointment of Martin West as managing director.
Commenting on the news, West said: “As we seek to drive forward the Maxam business globally, and seek to raise the profile of the brand, it is imperative that we review and re-structure elements of our distribution channels. Kirkby are a highly-regarded, well-respected professional distributor in this sector and an excellent company to partner with in this segment. We look forward to working closely with them over the coming months, developing brand-building programmes and growing Maxam OTR market share.”
Maxam reports that it is prioritising the delivery of “an extensive training and education programme” for Kirkby personnel and selected dealers. This will be designed and delivered by both the Maxam engineering and sales teams.
Dave Dorrity, managing director, Kirkby Tyres (UK and Ireland) added: “We have been impressed with the product quality, value and support offered by the Maxam team and its manufacturing facilities. As part of this, the Maxam OTR product range represents a great opportunity for us to add to the Kirkby portfolio of great value brands. We look forward to working with Martin and his team throughout the UK and Ireland, and we look forward to a long and fruitful relationship.”