Schrader appoints new head of marketing aftermarket

Schrader international has appointed Markus Schmid, as “Head of Marketing Aftermarket“, effective 1 April 2015. In his new role Schmid has taken over responsibility for all marketing activities in Europe at the Tyre Pressure Monitoring Systems (TPMS) specialist company. Specific areas of responsibility include: marketing strategy, market analysis, corporate design, brand management, communications material (off and online), fairs and events as well as press and PR. Markus Schmid is 37 years old, has a master’s degree in multimedia communication and 10 years of professional experience as marketing manager in the automotive and B2B sector.