Firestone brand relaunch continues with Reading Festival sponsorship, new tyres

Firestone’s relaunch through a series of summer music festival sponsorships – the Firestone Music Tour announced at the Geneva Motor Show – will include events in Spain, Germany, France, Poland, Italy and at the Reading Festival in the UK. Firestone has committed to a high-profile presence in Reading, led by a team of Firestone roadies incorporating a large Firestone stand, signage, special attractions, parking and campsite activities. A new Firestone website will also be launched shortly, supplemented by a concerted social networking campaign on a variety of online channels.