Landsail appoints Leigh Melling as UK brand manager

Sentury Tire brand Landsail has appointed Leigh Melling as its new UK brand manager. Peter Cross, representing Landsail, said: “We’re looking forward to working with Leigh to keep driving the Landsail brand forward. We’re continually looking to develop our dealer offer and sales strategies and the vision and skills Leigh brings will be integral to this.”

An experienced marketing professional with 11 years’ experience in the tyre and fast fit industry, Melling will manage Landsail dealer and customer brand strategies. He will work closely with the Landsail sales team to deliver a comprehensive service to official dealers. Landsail adds that he will continue to develop the point of sale offer and dealer rewards scheme, as well as coordinate events and brand awareness initiatives.

Melling said: “I’m delighted to join the Landsail team at an exciting time for the brand and hope to build on the success of recent sponsorships and campaigns. I’m looking forward to working with Landsail partners to bring them the best in dealer support.”

The Landsail brand plans to introduce 100 more sizes in 2015, including new product lines.