Cooper appoints ex-Apollo exec Ceneviz

Friday 6th February 2015 | 0 Comments

 
Prior to joining Cooper, Ceneviz was Apollo-Vredestein president of the ESSAA region (Europe, Sub Sahara Africa and Americas) and served during the Apollo’s erstwhile takeover bid of Cooper
Prior to joining Cooper, Ceneviz was Apollo-Vredestein president of the ESSAA region (Europe, Sub Sahara Africa and Americas) and served during the Apollo’s erstwhile takeover bid of Cooper

Cooper Tire & Rubber Company has appointed ex Apollo Vredestein European president Luis Ceneviz as its managing director – Latin America Tire Operations effective 1 March 2015. In this new role, Ceneviz will be responsible for the company’s business throughout Latin America, including Central and South America, as well as Mexico, where Cooper has a sales and marketing organization and participates in a joint venture tyre manufacturing operation near Guadalajara. He will report to Brad Hughes, Cooper’s chief operating officer.

Ceneviz comes to Cooper with more than 35 years of tire industry experience, having held top executive positions around the globe. Most recently, he was with Apollo Tyres Ltd., serving Apollo-Vredestein as president of the ESSAA region (Europe, Sub Sahara Africa and Americas) from 2013 to 2014, and as chairman and chief executive officer of Apollo Tyres South Africa Ltd. (Dunlop Tyres) from 2006 to 2012. Indeed, Ceneviz was Apollo-Vredestein president during the Apollo’s erstwhile takeover bid of Cooper. (See “Cooper acquisition is a game changer” for details of the initial takeover plan. See “Apollo to build 500 million euro Eastern European factory” for details of the company’s current investment focus.

Prior to Apollo, Ceneviz, 57, spent nearly three decades with Goodyear Tire & Rubber Co., beginning in 1977 in production management for Goodyear do Brasil, and advancing through a series of leadership roles in manufacturing and sales and marketing including president, Goodyear de Colombia; chairman and MD, Goodyear India, and chief executive, South Pacific Tyres, Australia/New Zealand. Ceneviz has been active in industry associations, serving at various points in his career as vice chairman of the Automotive Tyre Manufacturers Association—India, president of the Australia Tyre Manufacturers Association, and chairman of the South Africa Tyre Association.

Ceneviz holds degrees including production-mechanical engineer and safety engineer degrees from the Universidade Metodista de Piracicaba in Brazil, as well as MBA degrees in international business from Ecole Nationale de Ponts Et Chaussess de Paris in Buenos Aires, and strategic management from the Universidad de Belgrano in Buenos Aires. He also earned a PhD in management from the Indian Institute of Technology in New Delhi.

“Luis is coming to Cooper at an exciting point in our Latin America growth plans,” Brad Hughes said. “Our strong assets in Mexico, which include a well-established team and manufacturing capability, give Cooper certain advantages that we plan to leverage as we expand our presence in Latin America. We look forward to the market knowledge and expertise Luis will bring as he joins our experienced leaders in Asia, Europe and North America to deliver on our global strategic plan.”

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Category: Career Tracks, Company News, International News