Pirelli, MWSD enter preferred supplier agreement for full CV wheel assemblies

Thursday 22nd January 2015 | 0 Comments

Pirelli and MWSD will offer full CV wheel assemblies after signing a preferential supplier agreement
Pirelli and MWSD will offer full CV wheel assemblies after signing a preferential supplier agreement

Pirelli and Motor Wheel Service Distribution have signed a preferential supplier agreement. Available to original equipment manufacturers and the aftermarket, the service covers MWSD’s complete range of Chevron marked steel wheels, designed to promote future traceability, and the company’s exclusive xlite forged aluminium wheels. This latest partnership follows an agreement with Goodyear Dunlop CV support network, TruckForce, in which MWSD became its preferred commercial wheel supplier, and a wheel safety training video made jointly with ATS Euromaster. The newest premium brand partnership goes a step forward in its scope, providing tyre and rim as a full product.

MWSD says that the agreement, which will consider the wheel and tyre as one item, is designed to optimise technical fitting for a vehicle’s usage. Wheel sets will be provided to take into account component weights, required load capacity, driving conditions, and tyre attributes including and above those listed on the label. Pirelli’s UK truck division highlighted MWSD’s wheel safety campaign as a key reason to entering the agreement. Tyre industry-led road safety organisation TyreSafe also drew attention to the issue of wheel safety recently (albeit focusing on passenger cars), reporting a significant increase in cracked rims as a result of potholed roads.

Chris Evans, director of truck business at Pirelli, said: “Both the tyre and wheel are safety critical items, so it makes sense that they are offered as a single solution. We believe that this will be a benefit to all fleet operators because they will be able obtain complete units that don’t compromise on safety or performance.

“We selected MWSD as the company is the market leader in the distribution sector, their technical knowledge, skilled technicians, expansive range of products and impressive work in the wheel safety campaign will ultimately benefit Pirelli through increased market penetration and sales.”

John Ellis, managing director of MWSD, added: “The agreement with Pirelli is a huge coup, and the move to fitted unit sales is a natural progression of the wheel safety campaign where we have long argued that the two items should be considered with equal safety, performance and financial importance.”

In 2014 MWSD’s commercial vehicle wheel safety campaign was successfully incorporated in the new European Union Roadworthiness Package, which became law in May 2014 and must be implemented by Member States by May 2017.

Following adoption by both the European Parliament and European Council, the new law states: “compatibility between parts and components, such as between wheels and wheel hubs, should be treated as a critical safety item and should be checked during roadworthiness testing.”

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