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November sales key to unlocking UK winter tyre sales trends

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Snowfall makes a lot of difference to winter tyre sales, but is not the only factor

When it comes to analysing trends in the comparatively unpredictable UK winter tyre market, November unit sales figures are a key indicator of what is going on in the season. The latest figures aren’t out just yet, but GfK’s Kevin Glynn talked Tyres & Accessories through the thinking behind the leading market research company’s analysis.

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