Although the domestic Chinese tyre market is growing at an enormous rate, export markets are also offering an ever more tempting business opportunity for tyre manufacturers from China. In light of major production over-capacities in particular in the PC tyre segment European and American tyre markets almost assure profitable and relatively easy growth perspectives to Chinese tyre companies. The Yinbao Tyre Group for example is one company that is currently adjusting its own growth strategy towards a more international standing. The company is based in the city of Shouguang in Shandong province. Export manager Sino He explains that the company, which was founded in 1994 has sold its truck, OTR and industrial tyres on the domestic market until very recently. It is offering the tyre brands Goodtyre, Yinbao and Huibao.
Category: International News, Product News