Shortly after the news that Nexen Tire is embarking on a football marketing campaign across a number of English premier league stadia, the Korean-based tyre manufacturer announced that it is making an active push into the European market through a global brand marketing programme with European football clubs as well.
Road Safety GB has become an official supporter of Tyre Safety Month organised by TyreSafe. As a national road safety organisation that includes representatives from many groups across the UK, such as local government road safety teams, Road Safety GB’s involvement is seen as boost that will raise awareness about October’s campaign further than ever before, helping to make the UK’s roads safer.
The Mesnac European Research and Technical Center (MERTC) recently announced plans to expand it European activities based in Slovakia, which a focus on further developing tyre building technology. The construction of a new production facility and additional research facilities will take place in the Trencin region and the project is expected to be completed by the end of 2015.
Following a three-week break the 2014 Formula One season will resume at the fan-favourite Spa-Francorchamps circuit. Pirelli will supply its P Zero White medium and P Zero Yellow soft tyres, a softer choice compared to last year – the exclusive tyre supplier says this allocation is designed to promote different strategies on what is, at 7km, the longest lap of the year.
The latest so-called “WISH” Proposals for the storage of waste tyres would decimate the important UK retreading industry if adopted in their current form. That’s the view of Patrick O’Connell, president of the Britain’s Retread Manufactures Association (RMA) and MD of Bandvulc Tyres one of Europe’s largest independent tyre retreading businesses, who stated: “This ‘WISH’ document has been developed without any consultation whatsoever with Britain’s retreaders.”
GT Radial will be displaying 18 tyres at IAA Hannover 2014, of which 11 make their show debut including the recently launched GSW226 winter steer axle and GTL925 low platform trailer pattern tyres. The GSW226 is the brand’s first specific ‘winter’ marked tyre, and carries the three peak mountain snow flake (3PMSF) symbol denoting all season capabilities and exceptional performance in severe winter conditions including snowy, icy and wet roads.
The Goodyear Tire & Rubber Company has named Richard Kellam as senior vice president, global sales and marketing, effective September 22. Kellam will report to Richard J. Kramer, Goodyear’s chairman and CEO, and will be based at the company’s global headquarters in Akron. As Goodyear’s senior sales and marketing executive, Kellam will be responsible for establishing a program of sales and marketing excellence aligned with the company’s focus on working from the market back to enhance the customer and consumer experience.
The Government has announced plans to raise the speed limit for lorries on single carriageway roads to 50 mph and the move has generated diametrically opposed views. On the pro side, Transport minister Claire Perry says that the move is part of a package of measures to cut congestion, reduce dangerous overtaking and help get the country moving. Brake, the road safety charity, has expressed serious concerns about the proposed limit increase and the announcement comes as a survey by Brake and Digby Brown solicitors reveals the extent of risky driving on country roads.