Company News

Man Utd association leading to Russian gains, claims Federal Tyres

Man Utd association leading to Russian gains, claims Federal Tyres

Following the unveiling of Federal Tyres’ latest marketing activity with Manchester United in Russia, Tyrepress got in touch with marketing manager Geoffrey Chang to ask a bit more about the attraction of the club and the English Premier League for a brand trying to make waves in Russia. Federal became the club’s Official Tyre Partner in the Russian and Taiwanese markets at the beginning of last season. While things haven’t gone entirely to plan on the pitch for any of the three men placed in charge of the club since Sir Alex Ferguson’s departure – most recently Louis van Gaal’s home defeat to Swansea – and doubts have been raised about Manchester United's value as a brand partner (especially given its multiple tyre partners), Federal remains ebullient about the deal.

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UK News

Yokohama continue MK Dons partnership for 2014/15 season

Yokohama continue MK Dons partnership for 2014/15 season

Yokohama HPT is to continue its ongoing partnership with League 1 giant-killers (and the company’s local team) MK Dons. If last night’s 4-0 victory over Manchester United (26 August 2016, Capital One Cup) is anything to go by, Yokohama will be celebrating its investment as money well spent.

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International News

SD International’s ‘increasingly competitive’ Pace and Zeta private brands

SD International’s ‘increasingly competitive’ Pace and Zeta private brands

Shanghai based Contract Tyre Manufacturer SD-International is presenting itself as an increasingly competitive option for high quality budget truck tyres via its Pace and Zeta private brands. According to the company, the Zeta and Pace TBR pattern ranges are both exclusively produced in China for SD-International at an “ultra-modern production facility”. Both brands offer a “tested and approved” programme covering all current international quality control standards.

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Motorsport

Pirelli previews F1 return from mid-season break at Spa

Pirelli previews F1 return from mid-season break at Spa

Following a three-week break the 2014 Formula One season will resume at the fan-favourite Spa-Francorchamps circuit. Pirelli will supply its P Zero White medium and P Zero Yellow soft tyres, a softer choice compared to last year – the exclusive tyre supplier says this allocation is designed to promote different strategies on what is, at 7km, the longest lap of the year.

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Retreading News

RMA: WISH proposals will decimate UK retreading

The latest so-called “WISH” Proposals for the storage of waste tyres would decimate the important UK retreading industry if adopted in their current form. That’s the view of Patrick O’Connell, president of the Britain’s Retread Manufactures Association (RMA) and MD of Bandvulc Tyres one of Europe’s largest independent tyre retreading businesses, who stated: “This ‘WISH’ document has been developed without any consultation whatsoever with Britain’s retreaders.”

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Product News

GT Radial exhibiting 11 new truck and bus tyres at IAA Hannover 2014

GT Radial exhibiting 11 new truck and bus tyres at IAA Hannover 2014

GT Radial will be displaying 18 tyres at IAA Hannover 2014, of which 11 make their show debut including the recently launched GSW226 winter steer axle and GTL925 low platform trailer pattern tyres. The GSW226 is the brand’s first specific ‘winter’ marked tyre, and carries the three peak mountain snow flake (3PMSF) symbol denoting all season capabilities and exceptional performance in severe winter conditions including snowy, icy and wet roads.

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Career Tracks

Richard Kellam becomes Goodyear global marketing boss

The Goodyear Tire & Rubber Company has named Richard Kellam as senior vice president, global sales and marketing, effective September 22. Kellam will report to Richard J. Kramer, Goodyear’s chairman and CEO, and will be based at the company’s global headquarters in Akron. As Goodyear’s senior sales and marketing executive, Kellam will be responsible for establishing a program of sales and marketing excellence aligned with the company’s focus on working from the market back to enhance the customer and consumer experience.

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Legislation

Conflicting views on higher speed limits for trucks

The Government has announced plans to raise the speed limit for lorries on single carriageway roads to 50 mph and the move has generated diametrically opposed views. On the pro side, Transport minister Claire Perry says that the move is part of a package of measures to cut congestion, reduce dangerous overtaking and help get the country moving. Brake, the road safety charity, has expressed serious concerns about the proposed limit increase and the announcement comes as a survey by Brake and Digby Brown solicitors reveals the extent of risky driving on country roads.

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