Following the unveiling of Federal Tyres’ latest marketing activity with Manchester United in Russia, Tyrepress got in touch with marketing manager Geoffrey Chang to ask a bit more about the attraction of the club and the English Premier League for a brand trying to make waves in Russia. Federal became the club’s Official Tyre Partner in the Russian and Taiwanese markets at the beginning of last season. While things haven’t gone entirely to plan on the pitch for any of the three men placed in charge of the club since Sir Alex Ferguson’s departure – most recently Louis van Gaal’s home defeat to Swansea – and doubts have been raised about Manchester United's value as a brand partner (especially given its multiple tyre partners), Federal remains ebullient about the deal.
Shropshire based International tyre wholesaler and distributor Treadsetters reports that it is continuing to gain market strength in the truck and bus tyre sector with its ranges of premium, mid-range and economy tyres having now established their own Torque brand range.
When the 12th edition of China International Tire Expo (CITExpo) opens its doors at the Shanghai Everbright Convention and Exhibition Center between 10 and 12 September 2014 it is set to be the biggest in the event’s history. According to the Organizer, Reliable International Exhibition Services Co., Ltd., the addition of a new hall - hall D - as well as the fast take up of space in halls 1-3 has made the difference this year.
Following a three-week break the 2014 Formula One season will resume at the fan-favourite Spa-Francorchamps circuit. Pirelli will supply its P Zero White medium and P Zero Yellow soft tyres, a softer choice compared to last year – the exclusive tyre supplier says this allocation is designed to promote different strategies on what is, at 7km, the longest lap of the year.
The latest so-called “WISH” Proposals for the storage of waste tyres would decimate the important UK retreading industry if adopted in their current form. That’s the view of Patrick O’Connell, president of the Britain’s Retread Manufactures Association (RMA) and MD of Bandvulc Tyres one of Europe’s largest independent tyre retreading businesses, who stated: “This ‘WISH’ document has been developed without any consultation whatsoever with Britain’s retreaders.”
GT Radial will be displaying 18 tyres at IAA Hannover 2014, of which 11 make their show debut including the recently launched GSW226 winter steer axle and GTL925 low platform trailer pattern tyres. The GSW226 is the brand’s first specific ‘winter’ marked tyre, and carries the three peak mountain snow flake (3PMSF) symbol denoting all season capabilities and exceptional performance in severe winter conditions including snowy, icy and wet roads.
Stuart Jackson, Apollo Vredestein UK managing director and Tyresafe chairman, was elected as chairman of the Tyre Industry Federation (TIF) during the umbrella association’s booard meeting during that last month. While it is early days in the incumbent’s tenure, there are early indications that there will be developments within the wider TIF strategy and that members will be looking at areas of common ground between the various member associations. Speaking to Tyres & Accessories on the sidelines of an Apollo Vredestein event in Manchester, Jackson described the news as “an honour”.
The Government has announced plans to raise the speed limit for lorries on single carriageway roads to 50 mph and the move has generated diametrically opposed views. On the pro side, Transport minister Claire Perry says that the move is part of a package of measures to cut congestion, reduce dangerous overtaking and help get the country moving. Brake, the road safety charity, has expressed serious concerns about the proposed limit increase and the announcement comes as a survey by Brake and Digby Brown solicitors reveals the extent of risky driving on country roads.