An individual company has no say over the economy, nor can it order the weather conditions that best suit its requirements. But it can adapt to these variables, and prosper. Although the past year was a challenging one for tyre wholesalers in Europe, Netherlands-based wholesaler Van den Ban Autobanden B.V. has continued to invest time and resources in projects that will help it move forward in the current environment. Commercial manager Cyril Versteeg and Leonie de Wit of the marketing department recently shared details of these developments with Tyres & Accessories.
NR Evans, one of the UK’s largest temperature controlled distribution fleets, has renewed its tyre service agreement with Bridgestone. The tyre supplier said that its Total Tyre Care package played a critical role in the company’s success during a competitive tendering process.
On 18 April The Yokohama Rubber Co., Ltd. announced that as of 1 April 2014, its two US industrial product manufacturing and sales subsidiaries are merged into the newly established Yokohama Industries Americas Inc. The merged former subsidiaries are YH America Inc. and SAS Rubber Company. YH America is engaged in the assembly and sale of non-tyre products including: automotive hoses, the production and sale of automotive windshield sealants, and the sale of other industrial products. SAS Rubber is engaged in the production and sale of automotive hoses and other industrial-use rubber products. The newly unified subsidiary’s head office is located in Versailles, Kentucky, with production sites in Kentucky, South Carolina, and Ohio. The two merged subsidies had combined sales of 22.0 billion yen in fiscal 2013 and employ about 1,200 people.
The strength of the P Zero White medium tyre following a start in which most used the soft P Zero Yellow allowed the top 15 to complete two stops only on the demanding Shanghai circuit, Pirelli said. Formula One’s exclusive tyre supplier had anticipated increased wear as a result of very long corners and high G-forces, but the 2014 tyres’ increased durability allowed Mercedes’ Lewis Hamilton to use a two pit stop strategy to win, following a long second stint.
Kraiburg Austria reports that it will be both celebrating five decades of history as well as present its latest products when it appears at the 2014 Reifen exhibition in Essen, Germany. Situated in the company’s now familiar location in the Galeria, Kraiburg will be showing a new and slightly larger stand.
At this year’s CeMAT show in Germany, Continental Commercial Specialty Tires is exhibiting a range of new products from its portfolio, including the V.ply port range, which will enjoy its local premiere at the exhibition. The tyre maker is presenting itself as “Your Premium Partner for Smart Solutions” at the show and is exhibiting at stand L11 in hall 25.
Continental has created a global marketing department for its commercial vehicle tyre business and appointed Michael Neuheisel to head it up. In his new role as director global marketing, Neuheisel reports directly to Commercial Vehicle Tires business unit head Dr. Andreas Esser. Neuheisel will coordinate marketing activities for the different regions and segments within the business unit. Continental says this new marketing structure will further strengthen its strategic focus on the truck and bus fleet business.
Motor Wheel Service Distribution’s (MWSD) commercial vehicle wheel safety campaign has been successfully incorporated in the new European Union (EU) Roadworthiness Package, which will become law in May 2014. The new law, adopted by both the European Parliament and European Council, states: “compatibility between parts and components, such as between wheels and wheel hubs, should be treated as a critical safety item and should be checked during roadworthiness testing.”